Real estate blogging is crucial for real estate agents, brokers, and realtors. Blogging is the best way to keep your real estate website current, provide compelling content for your site visitors, get better search engine placement, and attract new real estate clients. To get the best results from all your hard work writing blog posts, you need to follow these seven blogging tips.
Write headlines that grab attention and target keywords – People love lists, so headlines such as “5 Ways to Buy a House in Denver for the Lowest Price” or “10 Home Staging Tips Every Denver Home Seller Needs to Know” will attract more website visitors. Notice how we’ve also included a location in these headlines. You want to show up in Google search results for searches such as “Denver home staging tips”. Headlines like these will help you with your search engine rankings.
Target keyword phrases in your blog content – Choose a specific keyword phrase to target with each blog post you write. For example, for your blog post titled “5 Ways to Buy a House in Denver for the Lowest Price”, you could choose to target the keyword phrase “Buy a House in Denver”. When writing your blog post content, you will want to include this keyword phrase at least five times and up to ten times. This will help your blog post to come up higher in search engine rankings when someone searches for “Buy a House in Denver”. Be as specific as possible. You want to target keywords where you have a good chance of rising to the top. “Buy a Foreclosed House in Denver” may have less competition than “Buy a House in Denver”, but that depends on your market.
Link to your blog posts from social media websites and free blogging websites – Be sure to link to all of your blog posts from social media websites such as Facebook, Google Plus, Twitter, and LinkedIn. It’s also a good idea to go to free blogging websites such as Trulia and CrackerJack Agent and create a new blog post with the same headline you used for your blog post on your website. For the blog post content for these websites, write a brief summary of your blog post that is a sentence or two and then create a link “Continue Reading” that links to your blog post on your website. Linking to your blog post from several websites will ensure that the search engines such as Google will find your new blog post right away.
Write for your readers AND the search engines – You must write content that has value to visitors of your website. Try to write naturally as if you were writing to a friend. Provide information that home buyers and home sellers are looking for. As you write, try to fit in your targeted keyword phrase but make it sound natural. You do not want your blog post to sound like it was only written to try to get better search engine placement.
Link to other pages on your website in your blog posts – When you mention a keyword phrase in your blog post such as “Denver Homes For Sale”, you should link to the page on your site that has your Denver homes for sale MLS listings. This will help the search engines to rank your MLS listings pages higher. Of course you should use high quality plugins for your listings as this article shows.
Include at least one photo or image in your blog posts – Visitors to your website are drawn to visual elements. Include at least one compelling image or photo that relates to your blog post in every blog post you write. You should include your targeted keyword phrase in the images properties. We will teach you how to do this in your training session you will receive as part of your new WordPress real estate website.
Blog on your own website – You work hard to come up with ideas for blog posts and then writing them. Why provide free content to another website? Your website will do much better in search engine rankings if you write your blogging content for your own website. The best technique for real estate blogging is to have a blog as part of your website, update it often with useful and compelling information, and use a free blogging site like Trulia to get links to your blog posts.
If you follow these tips, you will be a more successful real estate blogger. The more successful you are with your real estate blogging, the higher your site will rank in the search engines. You need good search engine rankings in order to attract enough visitors to your website so that you can generate leads and get new clients.