Technology

Online Video Production

Your website, like your brand, needs to keep up to date with the latest technology. Web video production allows you to keep in step with your client and consumer, relaying information in a way that he or she finds acceptable and easy to understand.

Most people in most age ranges use the internet as their primary source of information for everything. News, recommendations, entertainment and shopping it’s all done online,  a social networking place or a blog.

A lot of that information is now contained in videos which is where your web video production becomes indispensable. Fortunately, there are a lot of professional video making software, such as the Vidnami, which are very easy to use and create professional looking videos. Customers across a range of markets are expecting to see a video presentation demonstrating the item they are interested in buying: and in many cases commissioning a web video production that gives site visitors a walkthrough of what you do, or a guided tour of your site, is seen as par for the course.

A web video can also be used to offer information to people within your organisation departmental training, training on the use of company technology or a simple welcome to the family. Don’t forget, either, that an online video does not need to be a full production, introduction or story. Your web video production could be as simple as a friendly mascot or an animated piece that helps site visitors get a feel for your brand’s persona.

An online product video is one of the most obviously useful ways to use web video. Shopping online, customers can use every extra bit of information about a product they can get which an online production is able to provide in spades. By seeing a product in action a potential buyer can get a much better idea of whether or not he or she wants to make a purchase.

As more and more sites wake up to the efficiency of information delivery that a web video production, certainly for a product or service, can supply, your site starts to get penalized for every day it doesn’t utilize the technology. Simply put: if someone visits your site and can not find a video showing him or her how your product works, then he or she is quite likely to go elsewhere and find a rival company that does have product information videos. Once the use of product videos becomes more or less ubiquitous, anyone left out in the cold will be losing plenty of valuable custom.

To know whether or not you need to use web video production for your brand, ask yourself one simple question: what’s the most efficient way I can get my information across? In some cases the answer will be with static text. In others, though, where no amount of blurb is the same as actually seeing a product work, the answer is with a moving image.

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