Why Your Website Needs Digital Marketing

Digital marketing has evolved, gone are the days of submitting your website to search engines and expecting to rank overnight. You used to be able to stuff your keywords tag full of comma separated phrases that you wanted to rank for and that was enough to see your site ranking. But that was then and this is now digital marketing has changed, nowadays you need to take a much more holistic approach to online marketing in order for it to be dome correctly.

Today you should find a good digital marketing firm that can help you navigate the internet marketing maze – a good digital marketing agency will be able to help you find your way through the Google Zoo – AKA Google’s panda and penguin updates which really do require careful consideration. Be careful though choosing the wrong SEO agency can see you getting burned in more ways than one.

As far as online marketing goes, SEO, PPC and social media are of course the main protagonists. Master these and your digital strategy will be good to go, get it wrong and you’ll be picking up the pieces for years to come. Get the right digital marketing agency from the outset, that way you’ll be well informed and set up for success with the right tools and talent to move forward and grow website traffic.

Establishing a solid working relationship with the right online marketing agency can sometimes be tricky, perhaps you are finding it hard to get a hold of them on the phone or they don’t report very well on the work they are doing?

Installing Solar Panels on Your Roof

When you add solar panels to your roof, how do you prepare your roof surface? Do you need a new roof or can you have the panels affixed to your existing roof? As the installation of the panels is costly, you need to make sure your roof is in good condition to prevent having to remove the panels for future roof repair.

Adding solar panels to your roof involves the installation of mounting brackets that are carefully and securely mounted to prevent roof leaks, while withstanding windstorms. The technician also installs wiring that connects the solar panel to an inverter that feeds into your home’s electrical system, converts electricity from direct current to alternating current, and connects your home to the electrical grid. Once an electrician connects the wiring to the electrical panel, an inspector from your city or county will check your system and approve you to start using it for electricity production as you can see from The Architects Diary blog. The whole process can take 24 to 72 hours to complete all the steps.

Getting Your Roof Ready for Solar Panels

Since solar panels are intended to be a permanent addition to your roof, the roof itself should be in excellent condition before the installation occurs. If your roofing contractor finds loose, raised, or damaged shingles, dirty areas of the roof that indicate shingle damage, or evidences of leaks or stains on walls or attic, your roof might need attention. The same is true if your energy costs are high, as this may indicate ventilation problems. Your goal in installing a solar system is to have trouble-free electricity production, and you do not want the condition of your roof to interfere with the process.

Online Video Production

Your website, like your brand, needs to keep up to date with the latest technology. Web video production allows you to keep in step with your client and consumer, relaying information in a way that he or she finds acceptable and easy to understand.

Most people in most age ranges use the internet as their primary source of information for everything. News, recommendations, entertainment and shopping it’s all done online,  a social networking place or a blog.

A lot of that information is now contained in videos which is where your web video production becomes indispensable. Fortunately, there are a lot of professional video making software, such as the Vidnami, which are very easy to use and create professional looking videos. Customers across a range of markets are expecting to see a video presentation demonstrating the item they are interested in buying: and in many cases commissioning a web video production that gives site visitors a walkthrough of what you do, or a guided tour of your site, is seen as par for the course.

A web video can also be used to offer information to people within your organisation departmental training, training on the use of company technology or a simple welcome to the family. Don’t forget, either, that an online video does not need to be a full production, introduction or story. Your web video production could be as simple as a friendly mascot or an animated piece that helps site visitors get a feel for your brand’s persona.

An online product video is one of the most obviously useful ways to use web video. Shopping online, customers can use every extra bit of information about a product they can get which an online production is able to provide in spades. By seeing a product in action a potential buyer can get a much better idea of whether or not he or she wants to make a purchase.

As more and more sites wake up to the efficiency of information delivery that a web video production, certainly for a product or service, can supply, your site starts to get penalized for every day it doesn’t utilize the technology. Simply put: if someone visits your site and can not find a video showing him or her how your product works, then he or she is quite likely to go elsewhere and find a rival company that does have product information videos. Once the use of product videos becomes more or less ubiquitous, anyone left out in the cold will be losing plenty of valuable custom.

To know whether or not you need to use web video production for your brand, ask yourself one simple question: what’s the most efficient way I can get my information across? In some cases the answer will be with static text. In others, though, where no amount of blurb is the same as actually seeing a product work, the answer is with a moving image.

Why You Need Search Engine Optimization

Search Engine Optimization

How do you know that people will find your site among the millions of other websites that exist on the internet? How can you increase the chances that your site will be indexed and rank higher on search engines like Google, Bing, or Yahoo?

Popular search engines use complicated algorithms and automated analytic tools (which are sometimes called “spiders” or “crawlers”) that scan each web page to determine relevance and rank on a particular subject or topic. You need to be clever in order to make your web pages pertinent to spiders and crawlers, but it’s certainly not impossible to accomplish. Here are three words that can help you and your website succeed: search engine optimization.

Search engine optimization, often referred to as the acronym SEO, doesn’t employ a one-size-fits-all formula. In order to effectively use SEO, you must be dedicated and you must follow the rules. As a solid beginning to the SEO process, you should analyze common search terms and search trends of customers regarding your particular industry, your specific company, or both. If you are just starting to learn SEO, you should hire خدمات السيو company to do this research for you. For example, a promotional products company would need to optimize for more keywords and keyword phrases than just “promotional products” and “promotional items”; customers of that industry are also likely to search for terms like “stress balls” or “personalized sports bottles,” among many others. Deciphering heavily-used keywords for your web pages is just one of the important SEO steps that you can take.